Hi friends,
In developing your business plan, we recommend that you pay special attention to the Executive Summary. Too often, investors only read the Executive Summary, quickly become disinterested, and fail to read the entire plan. The summary must simply s timulate and motivate the investor to learn more about the company in the body of the plan. Please make sure that your Executive Summary includes the following critical elements:
>A concise explanation of the business
>A description of the market size and market need for the business
>A discussion of how the company is uniquely qualified to fulfill this need
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