Thursday, September 6, 2007

The true mission of all business

Most companies have a marketing division, a product development division, and a customer service division. Most companies think of these as three separate and distinct functions.Very often the product development people never talk to the marketing people and the marketing people never talk to the product development people. Meanwhile, the customer service people have almost no stature in the company and are thought of mainly as clerks. There are also administrative people who do things like accounting and make sure the elevators work and that everyone has a computer and a desk. The administrative people often have little idea of what the company even does, much less any sense of the marketing strategy. What catastrophic mistakes these are. Marketing should never be a “division” or a “department” within a company. Instead, the entire company should be about marketing. Everyone in the company should be involved in marketing. A receptionist is not a low-wage worker; he or she is one of your vital marketers.

So...यह अर्तिकल कैसा था ? कृपया बताये ? हम इस ब्लोग को कैसे सुधार सकते हैं ।