Statistics on Internet use and the Internet economy are suggesting the answer is a loud and clear – ‘yes!’
Take this report as just one example:
‘The US Internet economy grew at an “astounding” rate of 68% in 1999 alone. It will generate $507 billion in revenue this year and accounts for 2.3 million jobs, up from 1.5 million a year earlier. A University of Texas report for Cisco says the payoff is finally coming from the billions spent on Internet infrastructure.’
And don’t think, even for a moment, that this is purely a US phenomenon – statistics from the United Kingdom, Europe and Australasia show similar growth patterns.
More and more customers are turning to the web for information (you can bet on your types of products and services) for ease of purchasing and rapid turn around. Given that, almost every business large or small needs a web site. Even if you’re not planning to sell products or services via your site, these days web sites can be compared to and are as essential as business cards or brochures or perhaps (when they’re properly constructed) they’re more akin to sales people. Think of your web site as your online sales person! You wouldn’t go without people to sell, would you? So why would you go without a web site that sells?